Have you ever turned on the television and saw a movie that you immediately didn’t like? If so, you probably switched to a new channel after only a second or two and didn’t think anymore about it. Well, when it comes to offering web design services, that kind of callous attitude is not good for business. If you are serious about designing web pages, then it’s your responsibility to make sure the fewest number of people “switch channels” after only a few seconds. To do that, you have to know more than just which web pages people like and which they don’t. You have to know the reasons behind their preferences, even if they don’t know themselves. You have to develop a new perspective on the World Wide Web.

The World Wide Web is full of poorly designed web pages. The reason for this is simple: anyone can create a web page and almost any company can offer web design services. Like a public bathroom, the Web is there for anyone who wants to make “graffiti”. And also like most graffiti, most of these marks are rarely worth looking at. However, there is a critical difference between the two. You are stuck with the bathroom wall, for at least a few minutes or more, depending on what you had for dinner, but on the World Wide Web, it only takes a click to find another website. That’s where understanding the basic web design principle comes in handy – you have to make people want to see your web page.

At present, web design services providers are focused on giving people access to tasks and presenting them with information that allows them to achieve goals that are meaningful to them, and which have value to clients. In the early days of the Internet, customers understandably knew little about design in the medium and good web design services providers were in demand. This is no longer the case, and the relationship of web designer and customer is tending towards that found in other areas of design. Web design services providers now need to be modish and more conversant. To be able to work effectively with clients, they need a good understanding of business models and processes.