What Are the Best Times to Post on Social Media?
It’s the million-dollar question: What Are the Best Times to Post on Social Media? There are so many different platforms on the internet that you can use for your business: Facebook, Instagram, Snapchat, Twitter, Pinterest, TikTok, LinkedIn, YouTube and more. You will first need to choose the right social media platform or platforms to use to connect with your audience.
However, the What Are the Best Times to Post on Social Media is early morning on a weekday. This way, when your audience wakes up in the a.m. and starts scrolling their favourite platform, your post will be one of the top content in their social media feed. (It’s still pretty much a universal rule that the worst day to post is on Saturdays.)
This information is the most helpful for brand-new social media accounts that are working on building a following. Once you do have an audience, however, there are plenty of tools and services you can use to find out the best days and times to post for your own brand, which might be different.
If you are trying to increase engagement rates for your brand, you might want to consider social media advertising. Attend our upcoming virtual workshop to learn more about how to plan, build and launch successful social media advertising campaigns.
What Is the Best Time to Post on Facebook?
Facebook is a website that allows you to connect with and share updates with your friends, family members and colleagues.
The best times to post on Facebook are Tuesday, Wednesday and Friday between 9 a.m. and 1 p.m. Skip posting on Saturdays, as it is the day of the week with the lowest engagement, according to Sprout Social’s data.
Facebook remains undefeated as the top social media platform in the world, which means that you really can’t go wrong with when you post. Facebook enjoys 24/7 engagement. However, weekdays, evenings and early mornings show the most consistent engagement and opportunities for brands to get eyes on their content.
What Is the Best Time to Post on Instagram?
Though Instagram started as a simple platform to post photos, it has grown into a full-fledged shopping app full of influencers selling products and services for brands.
The best time to post on Instagram is between 11 a.m. and 2 p.m. on Tuesday, and at 11 a.m. on Monday through Friday.
Many companies have pivoted to Instagram for business purposes. In the last few years, Instagram has updated with several new features, including Reels, Instagram Shopping, an algorithm-based feed, and other fun additions. Instagram is the perfect place for brands to post new content, whether it’s high-quality photos, a fun reel or even infographics. You might consider using professional social media content creation services to help you create Explore page-worthy content for your feed.
What Is the Best Time to Post on Twitter/X?
Twitter is a key platform for posting up-to-the-minute (or even second!) news updates in small bits of 280 characters or fewer.
The best time to post on Twitter is early in the morning on weekdays: ideally, 8 a.m. on Mondays and Thursdays, according to Hootsuite’s data. If you need to post on the weekend, still aim for the a.m., but perhaps a little later, when Twitter users are awake.
However, since tweets are so fleeting, don’t be afraid to schedule tweets (or type them up at the moment!) at all hours of the day. You can’t really over-post on Twitter, like you can on other platforms.
What Is the Best Time to Post on LinkedIn?
LinkedIn is the world’s largest online professional networking website.
The best time to post on LinkedIn is at 9 a.m. on Tuesdays and Wednesdays, according to Hootsuite’s data.
However, LinkedIn uses less recency in its algorithm and factors in more quality, relevance and trending content, so the time you post might not matter as much on LinkedIn as it does on other platforms.
What Is the Best Time to Post on Tik-Tok?
On Tuesdays, posting between 2 a.m. and 9 a.m. tends to generate a lot of engagement. On Thursdays, anytime between 9 a.m. and 7 p.m. is likely to be a good choice. Interestingly, it’s best to avoid posting on Saturdays between 10 p.m. and 4 a.m., when performance tends to be the worst.
To find the right times for your business to post, open TikTok Business Suite and go to the Analytics tab. On the Followers tab, you can see audience activity by day or hour, which can help you identify the right times to post content.
What Is the Best Time to Post on Pinterest?
While people may associate Pinterest as the visual search engine where users go to research and discover DIY projects and inspiration products, it also presents an opportunity to expand your community and brand awareness. While not all brands may be on the platform, those who use it know more of Pinterest’s benefits.
This is the second year we’re providing the best times to post on Pinterest. We’re seeing a significant shift in engagement hours this year compared to last. Whereas last year we saw a nearly universal spread across all hours of the day every day of the week, this year we’re seeing significant engagement at the early hours of the morning and lower moderate engagement midday during weekdays. Interestingly, Tuesdays through Fridays at 1 a.m. and Thursdays at 3 a.m. are peak times to post on Pinterest.
It may be a combination of when users are struck with inspiration and the Pinterest algorithm that affects engagement times, but that shouldn’t stop you from creating a social media calendar with posts scheduled at those hours.
